Customer feedback and following action as soon as possible

Customer Experience Redefined

Establish the right CX strategy and improve your company's business performance with regular monitoring of instant feedback. ASAP Feedback is a powerful tool for process optimization, efficiency improvement and better management. With it, you'll improve customer satisfaction, retention, and gain the ability to respond immediately to serious issues.

With the ASAP Feedback platform, you are assured of automatic data import, global measuring, reporting in different languages and connection of outputs to your systems. Choose from our predefined solutions or take the route of a customised setup.

We will recommend the appropriate data collection method or combination of methods (online or telephone survey, sms, pop up, QR code or other). We will take into account whether you have a database and which target group you want to target.

With ASAP Feedback you can control various inputs

Customer experience

Measure instant feedback immediately after contact with a key touchpoint or at an important stage in the customers' lifecycle. Measure satisfaction and loyalty, customer effort or business potential through a short, brief and concise questionnaire.

Employee experience

Ask for a feedback from those who are in daily contact with customers. Because happy employee = happy customer.

Invitation - Questionnaire - Dashboard

Inside ASAP Feedback

ASAP Feedback has data export to Excel, optimized dashboard for printing or integration with CRM/loyalty programs and many other useful features.

  • Moderated Discussion preview
  • Diaries preview
  • Quick Polls preview

Comming soon

Meet Tina: Your virtual researcher, redefining how quantitative research gets done

Tina brings a new level of intelligence to your data. She’s SMARTER– detecting hidden patterns, SHARPER – delivering deeper insights, and FASTER – enabling quicker, more confident decisions.

Whether you’re exploring customer or employee experience, Tina works with both open and closed responses, applies the filters you set, and speaks your language. Just ask your question. Tina will deliver the answer as a clear summary, a simple chart, or even a full output in PPT, PDF, Word, or visual format.

What can Tina do for you?

Tina helps you see the bigger picture — and act on it:

  • Summarize results – From executive summaries to SWOTs and final reports, she’s got you covered.
  • Spot key differences – Understand how results vary over time, across channels or customer segments.
  • Analyzes comments – Identifies what customers like, what bothers them, and emerging trends.
  • Flag what matters – Identify weak spots and areas needing urgent attention.
  • Recommend next steps – Suggest what to improve, which KPIs to track, and where change will have the biggest impact.

Most common feedback collection methods

Online surveys
(CAWI)

Distributed via customer databases or national online panels

Telephone interviews
(CATI)

Often combined with CAWI for broader reach and higher response rates

Website pop-up
surveys

Enable instant feedback in the context of an online visit

Exit interviews (CAPI)

Face-to-face interviews conducted by an interviewer using a tablet, ideal for in-store or field collection

Review scraping

Automated collection of public feedback from sources such as Google Reviews

QR codes

A quick and simple way for customers to leave feedback directly on-site

Extensional modules

Find out how high the bar is in your sector

The NPS Bar is a unique project by NMS Market research that provides an overview of NPS benchmarks for 10 segments in the Czech Republic, Hungary and Slovakia. The data collection delivers more than 30,000 ratings for 300 brands on a quarterly basis. The results are continuously published in a reporting application.

Take control of your reviews and manage your online reputation

Online Reviews Monitoring automatically collects feedback and reviews specific to the store from selected sources, and incorporates this data into online reporting. This means you will never miss a new online review on any of the selected platforms. The key tools are Mutli-site monitoring, AI comment analysis, Online reputation management (Email Alerts, Response options, Benchmarking, KPI monitoring) and Data integration.

Why NMS?

Monitor your results: watch the changes in real time, connect data with information from CRM or loyalty programs, code your text responses with AI, get translations of text comments.

Improve your performance: calculate KPIs and set targets, motivate employees with the GOOD JOB tool, minimise losses and solve problems with the unique RED ALERT system that alerts you about dissatisfied customers. And last but not least, optimise processes by using the TASK MANAGER tool and make adjustments ASAP.

Key principles of ASAP Feedback solution

Simplicity

Short questionnaire, fully responsive environment, high return rate

Automation

Simplification of all processes, elimination of human error, lower costs

Speed

Fresh client experience, data available immediately after collection

Friendliness

Interactive applications with hierarchical approaches

Availability

In London, New York or Paris - always 24/7

Transparency

Summary reports and detailed analyses, sorting by various parameters

Urgency

Aligning processes, motivating employees, saving a specific customer

Security

All data is carefully secured and protected

Big players trust ASAP

  • ČSOB
  • Komerční banka
  • Tesco
  • ERSTE Bank Hungary
  • EUC
  • Škoda Auto
  • Innogy
  • O2
  • SGEF
  • Mercedes Benz
  • K&H Bank
  • McDonalds
  • NAY
  • Vodafone
  • NN pojišťovna
  • Orea Hotels

Talk to an expert

Jana Svobodová

Product specialist

+420 776 751 516

jana.svobodova@nms.eu

We explore the world around us combining cutting-edge technology with years of experience, collecting data, making sense of it and helping clients grow. We make sense.

Explore more about us